Introduction
The rise of e-commerce has enabled many sectors to develop, offering consumers easy access to a multitude of products. However, some areas, such as the sale of printer ink and toner cartridges, have faced particular challenges. E-tailers specialising in this area have had to deal with the problem of a large number of product references, making it difficult to find the right cartridges for each printer model. Against this backdrop, the Ukoo agency has developed an innovative solution to simplify the search for ink cartridges and increase the average shopping basket for its customers.
The complexity of finding the right cartridges for each printer
When users want to buy ink or toner cartridges online, they are often confronted with a multitude of references and printer models. This diversity makes the search tedious and can lead to costly purchasing errors. According to a recent study, 72% of consumers have difficulty finding compatible cartridges for their printer, leading to a frustrating user experience and high levels of product returns.
Simplify the search and increase the average basket thanks to quantitative discounts
The e-tailer specialising in the sale of ink and toner cartridges for printers identified two major needs. Firstly, to simplify the cartridge search process by offering users a quick and intuitive way of finding products compatible with their printer. Secondly, to increase customers' average shopping basket by offering them attractive quantity discounts to encourage them to buy in larger quantities.
EveryParts: the turnkey solution
To meet these needs, the Ukoo agency has developed two innovative tools. Firstly, a printer model fleet manager was developed to enable the e-tailer to easily manage the products compatible with each printer model. According to the data collected, the use of this fleet manager reduced purchasing errors linked to the incompatibility of cartridges with customers' printers by 65%, thereby considerably improving user satisfaction.
Ukoo has also developed a module for putting together products in kits. This module makes it possible to combine ink and toner cartridges associated with the same printer. According to figures provided by the e-tailer, since the introduction of this module, the average customer basket has increased by 30%, demonstrating the effectiveness of the quantity discounts offered on complete kits.
Rapidly visible results
Thanks to the tools developed by the Ukoo agency, the e-tailer specialising in the sale of ink and toner cartridges for printers has seen a significant improvement in its customer experience. Searching for compatible cartridges has become quick and easy, reducing purchasing errors and increasing user satisfaction. In addition, the introduction of the product kit module has increased the average customer basket, generating significant revenue growth for the e-tailer.
Conclusion
The Ukoo agency rose to the challenge of simplify the search for ink cartridges and toner cartridges for printers, while increasing the average customer shopping basket. Statistics show that 72% of consumers have difficulty finding compatible cartridges for their printer, and the use of the printer model fleet manager has reduced incompatibility-related purchasing errors by 65%. In addition, since the introduction of the product kit module, the average customer basket has increased by 30%. These results testify to the effectiveness of the tools developed by Ukoo, opening up new prospects for the online ink and toner cartridge sales sector.
